AI & software advisory
Senior advisors help you frame the problem, choose the build-or-buy line, and stress-test the plan before the first commit lands.
- AI strategy & roadmaps
- Build-or-buy reviews
- Architecture audits
- Hiring & team shape
A Takwin company
Advisory.Software. Partners.
Ershadai pairs senior AI and software advisors with the engineering muscle of Takwin — and a vetted network of media creators and partner businesses for when launches need reach as well as a working product.
Operating across Iraq and the Gulf
20+
Products advised
5+
Years compounding
100%
Partner-vetted introductions
AR / EN
Native bilingual
What we do
Three pillars, one quiet promise
We don't list every conceivable service. The categories below are common shapes — the actual work is whatever your situation calls for.
Custom software on request
Have a one-off product idea — internal tool, niche workflow, an AI feature you can't find off the shelf? Tell us what it should do; Takwin engineering scopes it and ships it.
- Idea → working product
- Fixed-scope sprints
- Bilingual by default
- You own the code
AI feature engineering
Production-grade LLM features grounded in your data — chat assistants, document workflows, agentic tools — with guardrails and evaluations baked in.
- RAG & agentic flows
- Eval harnesses
- Guardrails & redaction
- Cost & latency tuned
Partner & media network
Beyond the build — we introduce clients to a curated network of media creators, agencies, and partner businesses across Iraq and the Gulf, so launches land with reach.
- Vetted creators
- Verified agencies
- Distribution partners
- Iraq + GCC reach
Operations platforms
Internal tools that match how your team actually works — quality control, procurement, cost control, CRM — built bilingual and operator-grade.
- Role-based access
- Audit trails
- Reporting
- Arabic-first UI
Cloud, deploy, operate
We ship to production and keep it there. CI/CD, containerized deploys, observability, and zero-downtime releases.
- Docker & CI/CD
- Edge & cloud
- Monitoring
- Backups & DR
How we work
Calm cadence. Senior people. Honest scope.
We do not sell hours. We sell outcomes against a scope we both believe in — with a small senior team that stays close from the first conversation to the second year.
Listen
We start with the real problem, not the brief. The first call is about constraints, history, and the numbers that matter.
Frame
We map the smallest plan that could plausibly work — and the riskier paths we'd take only if we had to.
Build
Takwin's engineers ship in weekly slices, each with a preview URL and a reason to exist. Anything that doesn't earn its keep gets cut.
Connect
Where it helps the launch, we open doors — vetted media creators, agencies, partner businesses. Always optional, never bundled.
Stay
Software compounds. We stay close after launch — tuning, refactoring, adding the next slice — so the product keeps appreciating.
Capabilities
What we have under the hood
We don't publish proprietary stacks. At a category level: modern web and mobile, AI agents grounded in your data, ops platforms tuned for Arabic-first teams, and a partner network we've built relationship-by-relationship.
Advisory
AI strategyBuild-or-buyArchitecture auditsTeam shapeVendor reviews
Engineering
Web platformsMobile appsAI featuresData pipelinesOps platforms
Network
Media creatorsAgenciesPartner businessesDistributionStrategic intros
Cloud & operate
Edge & cloud deploysCI/CDMonitoringBackupsOn-call retainers
✦ Next.js✦ React✦ TypeScript✦ Tailwind✦ Framer Motion✦ Expo✦ Node.js✦ FastAPI✦ Python✦ Prisma✦ PostgreSQL✦ Redis✦ Socket.IO✦ Anthropic Claude✦ OpenAI✦ Docker✦ GitHub Actions✦ Traefik✦ DigitalOcean✦ Coolify
✦ Next.js✦ React✦ TypeScript✦ Tailwind✦ Framer Motion✦ Expo✦ Node.js✦ FastAPI✦ Python✦ Prisma✦ PostgreSQL✦ Redis✦ Socket.IO✦ Anthropic Claude✦ OpenAI✦ Docker✦ GitHub Actions✦ Traefik✦ DigitalOcean✦ Coolify
Why Ershadai
Quiet, senior, and built for compounding
Backed by Takwin engineering
Advisory without delivery muscle becomes slides. Every plan we draft can be built — by the same team, in the same week.
Native bilingual, RTL-first
Arabic is not a translation layer. Boards, reports, and customer flows feel local in Iraq and the Gulf from day one.
Founders-in-the-loop
You speak with the senior advisors and the engineers shipping the work. No account managers, no telephone games.
We don't talk about clients
Discretion is the default. We never publish client names, logos, or numbers without explicit written permission.
20+
Products advised
5+
Years compounding
100%
Partner-vetted introductions
AR / EN
Native bilingual
Let's talk
Have something on your mind?
Send a short note — the question, the constraint, the deadline. We'll respond within one business day with a plan to move forward — or an honest reason why we're not the right fit.
Contact
Talk to us
A short paragraph is enough — the question, the constraint, what a good outcome looks like.
Based in
Baghdad, Iraq
Availability
Selectively taking on new advisory engagements